Since the beginning of June the Elabo presentation bus has been on tour, stopping at many customer sites.
The mobile presentation of the latest laboratory systems' products finds very enthusiastic and interested customers which are keen to touch, scrutinize and try the original innovations. This is totally different from leafing through a huge catalogue. Elabo's products are truly tangible. Every tiny detail can be examined and tested; moreover, the Elabo staff is available for questions and discussion. This creates a tight customer relation from which both sides benefit.
Elabo is able to react systematic to the requirements of the market. The customers on the other hand have the chance to get an idea of new products without long journeys and expenditure of time. The customers' ideas and suggestions can be discussed or even tried.
Thus, within a short period of time much information can flow in an agreeable atmosphere.
Repeatedly, Elabo's innovative idea of cable register and Orga-Panel got much praise (both are patent pending). The excellent construction and design were as convincing as the practicability of the novel technique. The intelligent networking software finds brisk interest and fascinates by the easy handling via touch panel.
With this campaign, Elabo shows a good nose for the customers, which would like to have such a mobile presentation of innovations more often.
© Elabo GmbH 2008, Pisalla